Category: Design and Marketing

The Future of Posters is Digital

The Future of Posters is Digital

There are few phrases which define themselves and yet can still create so much confusion. One such phrase is “Digital Poster”. Why do people get confused when they hear about this? We look at digital posters all the time — at bus stops, on large-scale TV screens, inside retail stores, outside malls, and so on…. Read more »

The Dos and Don’ts of Company Logo Design

The Dos and Don'ts of Company Logo Design

If successful logo design was only about making something that looks “pretty” or “cute”, an entire industry would not have sprung up around it. Knowing how to design a successful logo requires an in-depth knowledge of multiple design elements and how to put them all together to create something that is not only appealing but… Read more »

What Are Your Options for Business Mobile App Development?

What Are Your Options for Business Mobile App Development

It seems that every brand, large or small, has a mobile app these days. But when one starts looking for solutions to building your own mobile app, the results can be daunting. New businesses that are low on a budget can sometimes be put off mobile app development by the costs involved in getting your… Read more »

What Is the Best Content Marketing Strategy for a Startup?

What Is the Best Content Marketing Strategy for a Startup?

Content Marketing is the buzzword of the day. The essence of “Content Marketing” is to generate incoming interest for your business or brand as a result of superb content which is helpful and informative. This is in direct contradiction to the age-old tradition of getting in business by advertising aggressively and splattering one’s brand in… Read more »

The Complete Guide to Animated Videos in Digital Marketing

The Complete Guide to Animated Videos in Digital Marketing

It seems that everywhere you look these days, there’s an animated video. The big brands are doing it. The little brands are doing it. Even the birds and bees are doing it. But, the question is: Should you do it? And, if you do, can you afford it? Well, the answer to both those questions… Read more »

7 Banner Ad Design Tips to Get More Clicks and Conversions

7 Banner Ad Design Tips to Get More Clicks and Conversions

Banner ads have been around since the Stone Age. Okay, fine, not quite the stone age, but it sure feels like it! This mainstay of the internet age has been with us long before social media was even a word. The reason these creative ad banners have been around so for long is that they… Read more »

How SEO Can Help When Launching a New Website

How SEO Can Help When Launching a New Website

No matter what new marketing platform or social media platform appears on the scene, nothing will ever take away the enshrined position of search engines when it comes to getting found on the internet. Yes, people recommend links on social media; yes, advertising can lead to direct visits. But those two items always eventually funnel… Read more »

How to Choose the Right Analytics Tools for Your Business

How to Choose the Right Analytics Tools for Your Business

There are so many analytics tools to analyse a business website that it becomes difficult to choose the right one for your business. Website analytics is not a one-size-fits-all proposition. Each business has unique analytics needs and what works for one business might not work for another one. In this article, we give you a… Read more »

Build Your Own Mobile App Without Coding Using These 6 Tips

Build Your Own Mobile App Without Coding Using These 6 Tips

It’s true. You don’t need to know anything about coding to build your own mobile app. But that doesn’t mean the app is going to be any good. Whether you know to code or not, you need to follow certain best practices to build a mobile app that is both appealing and useful. Here are… Read more »

6 Effective Ways to Use Brochures to Promote Your Business Today

6 Effective Ways to Use Brochures to Promote Your Business Today

Promotional brochures will never stop being a mainstay of effective promotion. Even though digital flyers have now appeared on the scene, a physical advertising brochure will forever be one of the most efficient ways to find new business. Of course, it is vital to have a brochure design which was done entirely professionally in order… Read more »