It is utterly crucial to register early in China! Under current Chinese law, you will not be protected if someone else files before you, even if you were manufacturing and selling on Chinese soil before registering. It is the cold, hard truth about IP law in China.
From hoverboards, to fashion designer Minna Parikka’s long legal battle fighting counterfeit shoes, to Australian wines… China is rife with infringement tales.
And, yet, they are not, technically, infringement. It is the law in China, and therefore perfectly legal.
So, if you don’t want to be caught in that trap and lose countless dollars to counterfeits in China, register early and register all variations!