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How To Fund Your New Business

Compliance
September 2021
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One of the biggest initial burdens that new businesses come up against is how to find funding for their ideas.

Funding a business comes in many flavours — small business grants, startup investment, crowdfunding, business loans from a bank, etc. — and deciding which option to go for can be overwhelming.

Knowing, also, how to get that funding is key.

In this post, we cover all the different ways that a startup can be funded.

1) Bank Loan

This is the traditional way to get funding for a business. It requires an excellent business plan which covers all the vital aspects of how you plan on making your new business viable.

A business plan must include elements such as:

  • Company mission
  • Product overview
  • Unique Selling Points
  • Revenue Model
  • SWOT Analysis
  • Competitors Analysis
  • Marketing Strategy and Goals
  • Target Customers
  • Milestones and KPIs (Key Performance Indicators)
  • And more

A properly written business plan not only is a prerequisite for obtaining a business loan for your startup, but it also helps put some alignment into your business goals. A great business plan helps you see barriers before they arise and thereby increases your chances of being successful.

2) Crowdfunding

Crowdfunding appeared on the scene when solid business ideas weren’t getting the backing they needed from investors or banks because of “traditional reasons” (such as a bad credit record, even if the reason for that bad record was unfair). Crowdfunding disrupted the funding scene and is an accessible means of funding for any business or person.

Crowdfunding allows a business to obtain small amounts of funding from large numbers of people, as opposed to large funding from only a few people. Well-known crowdfunding sites are Kickstarter and Crowdcube.

3) Investors

 Investors

There’s a difference between an Angel Investor and a Venture Capitalist.

An Angel Investor usually comes into the scene rather early. They help to kickstart the funding process with a relatively small loan (e.g. £25,000).

Usually, angel investors are family, friends, or even close business associates. Their expected return on the investment is usually small, unlike VCs, who are investing primarily for the potential ROI.

Angel investors usually invest in something because they believe in it, not because they think they’re going to get rich from it (although they might).

4) Public grants

There are hundreds or perhaps even thousands of grants available for businesses. Often, these grants are aimed at assisting charitable organisations, or organisations that will bring economic improvement to a particular area or zone.

There are two tricky elements to obtaining grant funding:

 

  • Knowing that a grant exists (i.e.findingit)
  • Preparing the grant application which can be rather involved

In these cases, we can certainly come to the rescue with our business funding service, which has a package specifically dedicated to obtaining business funding in the form of grants.

5) Bootstrapping

“Bootstrapping” comes from the phrase “pull oneself up by the bootstraps”, which means to get oneself out of a situation through sheer grit and determination.

The verb, “to bootstrap” is defined as getting oneself “into or out of a situation using existing resources”. This meaning has been extended, in the modern internet age, to mean “start-up (an internet-based business or another enterprise) with minimal financial resources”.

Bootstrapping is most applicable to freelancers and other professionals who don’t need a lot of initial capital to get going. It can also work if you sell an idea before getting paid for it, then use the funds to purchase the materials needed to deliver that idea.

If, however, your startup requires a lot of initial investment of funds which you don’t personally have, bootstrapping is not really an option for you.

6) Family and friends

You can receive funding from family and friends to get your enterprise started. Technically, this would be considered “Angel Investment” although we’re speaking here more specifically of just a bit of help to get you going.

As the old saying goes, “A friend in need is a friend indeed”.

Asking friends for help comes in two shades:

  • When you’re down and out and need a hand to get yourself up again.
  • When you’re on the rise but need a small stimulus to get you motoring.

In either case, you need to treat this “investment” from friends and family in the same way you would treat getting a loan from a bank. Take a professional attitude. Put a business plan together. (Although, you might need to angle the plan to be a little less pompous and more “funny” to impress your mates.)

Don’t go to your friends with cap in hand and expect a handout. Put together something that impresses them and makes them want to get on board.

Who knows, you might indeed attract the attention of someone who has a secret stash under the mattress, just waiting for an opportunity like this to pull it out!

About author
Julia Richards
Julia Richards

Our head of content, Julia has spent the past 20 years assisting entrepreneurs with all aspects of business launch and growth strategies in various industries around the globe.

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We are purposefully providing an “oversimplification” of matters here in order to convey certain high-level concepts. We also do not know your particular circumstances and so are not qualified to offer legal advice. Be sure to seek professional and qualified legal counsel for any matters of law before taking any decisions. What is meant by a “legal structure”? When you are a sole proprietor, your personal finances and your company’s finances are interlocked. One cannot be separated from the other. You are personally liable for the company’s debts as well as for any damage caused by the “company”. Let’s say you are in computer repairs and someone pays you to come over and repair their computer. They then claim that your service further damaged their computer, causing them to be unable to work for seven days. They claim that they lost £1,000 in revenue in those seven days. If they sought legal action against you, then you would be liable for those damages if found guilty, and you would have to pay those costs from your own pocket. There might be ways to mitigate this kind of risk, such as by signing for the right business insurance. But a more common approach is to separate the two legal entities and make the company a “legal person” on its own, and you another legal person. Using this legal structure, you separate your own “existence” from the company’s existence, and you are both treated, in the eyes of the law, as separate legal persons with rights unto each other. “Incorporate” means “giving a body to” something The word “incorporate” comes from a Latin word which means to “form into a body”. The word is used, for example, in fantasy novels or in religious contexts when a spiritual entity is given a physical, tangible form. 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You can also register a company secretary if you wish, although this is not a requirement in the UK. There are different numbers of minimum shareholders required in different parts of the world. There are also different rules for whether the sole shareholder and director can be the same person. In Ireland, for example, you will need to appoint a separate company secretary to the director, to form a company. (We can act as the secretary in your Irish company when you  .) If you structure your dividend payments right, it is theoretically possible to reduce your final tax payout by as much as 20 per cent when you register a limited liability company. This is one of the main reasons why so many people decide to set up a limited company in the UK. Ordinary (General) Partnership A crude idea of an ordinary partnership is “two sole traders who are working together”. Each partner must register as a sole trader with HMRC and file a self-assessment tax return at the end of the year. In an ordinary partnership, each partner shares liability for the business. The partners will share losses, expenses, and profits. Each partner will pay their own respective tax on their share of the profits. When setting up an ordinary partnership, it is necessary to choose a name in accordance with the usual rules of naming a business, i.e.: Cannot use “Ltd.” or “Limited” in the name No offensive words Cannot conflict with an existing trademark. You need to name your “nominated partner” and then register the partnership with HMRC. It is the “nominated partner” who is ultimately responsible for record-keeping as well as for managing the partnership’s tax returns. One of the benefits of forming a partnership is that it is relatively easy and flexible to set up in comparison to a Limited company. There are also less annual filings and administrative demands from HMRC than in a Limited. The con, of course, is this matter of shared liability. 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The share of profits each member is entitled to, is determined by an initial members’ agreement. The LLP must be registered at Companies House. LLPs share attributes of Limited Liability Companies as well as General Partnerships. Each individual partner is taxed as an individual, and there are no corporate taxes to be paid, much like a sole trader. But the partners have limited liability for company debts. In some cases, this legal structure might be more tax-efficient than a limited company because there is no “double taxation” situation (corporate taxes on company profits and then personal taxes on dividends). Partners are taxed as individuals, and that’s it. There is also less annual paperwork and administrative burden involved in setting up an LLP — such as no need for an LLP to hold board meetings or shareholder meetings, or to have to make decisions by resolution. The members’ agreement which forms the LLP is not a matter of public record. 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If there is any chance whatsoever of your company incurring debts it might not be able to pay, despite your sincere efforts to cover them, you should then choose one of the limited options — Private Limited Company, Limited by Guarantee or Limited Partnership. If you are in business to turn a profit, skip Limited by Guarantee. A Limited Partnership or Private Limited Company will serve you better. If you must work together with someone else, either a Limited Partnership, General Partnership or Limited Company might be the best choice for you. If you want to keep all the profits without having to jump through hoops to get them out of the company, an LLP is an easier choice than the Ltd. Generally speaking, a Ltd offers better tax advantages in the UK because the UK’s corporate tax is relatively low (currently 18 per cent). 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Compliance How to Fund Your New Business

1) Bank Loan 2) Crowdfunding 3) Investors 4) Public grants 5) Bootstrapping 6) Family and friends One of the biggest initial burdens that new businesses come up against is how to find funding for their ideas. Funding a business comes in many flavours — small business grants, startup investment, crowdfunding, business loans from a bank, etc. — and deciding which option to go for can be overwhelming. Knowing, also, how to get that funding is key. In this post, we cover all the different ways that a startup can be funded. 1) Bank Loan This is the traditional way to get funding for a business. It requires an excellent business plan which covers all the vital aspects of how you plan on making your new business viable. 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September 2021
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